For women over 50 the idea of getting out of the rat race and setting up a small business can be very appealing.
The same can also be said of a woman who has dedicated her life to raising a family and now finds she has time on her side to consider opportunities
Then there’s a retirement income to think about.
The reality is, it doesn’t matter a hoot whether you’re over 50, under 50 or whatever age. Starting your own business is an exciting venture, and one that hopefully you can transition into your retirement years and live very comfortably off.
The classic mid 20th century picture of a couple retiring and living a comfortable life into old age is a pretty picture for sure but the reality of the 21st Century is very different.
For thousands of women, seeing the retirement years ahead means you need to be making plans for retiring yourself.
But even if you have a husband or partner, you need to face the ‘what if’ scenario as statistically women live longer than men.
Therefore, planning for your own life both financially and spiritually is something to seriously consider, and what better way than setting up a home based business.
Why a home based business?
A home based business is a great way to test small.
The idea is to build income as quickly as possible and reinvest into growth, rather than the bricks and mortar or franchise style business which requires a lot of upfront capital.
There’re no prizes for going broke before you’ve even got started.
It’s also worth noting that running a business from home no longer has the same stigma attached to it that it had in the 70s and 80s.
Back in the day, if you operated a business from home you risked being seen as second-rate, like your business isn’t as successful as somebody with an office or shop.
These days working from home is regarded as a lifestyle choice and envied by so many people.
And while I get that it’s probably not ideal to have clients coming to your home, there are so many businesses that don’t involve this.
I’m thinking of things like;
Business training – You visit the client.
Personal Fitness – You visit the client or rent a space.
Web Design and SEO – Mostly done on line, but you can visit the client if you wish.
Online Sales – Don’t even meet the client.
Online Affiliate Marketing – Potentially worldwide without meeting the customer.
Online Training and Coaching – Again, potentially worldwide and can be done by Skype if there needs to be 1 to 1 interaction.
Professional Services – Accountancy, Consultancy, SEO Services. You meet the client.
Of course there are lots of personal services such as hair, nails, beauty treatments, make up, massage etc, whereby traditionally the client visits the practitioner, but this can now be a mobile service to the client’s home or even by converting an outdoor space at home such as a garage or outbuilding.
It’s all perfectly normal and acceptable. These days people want quality, personal service and value, and the home based operation is perfect for this.
Small business ideas for developing from home.
OK, so we mentioned some services above which are great for starting a cottage business.
You might even have a special skill or a talent yourself that you are thinking of promoting as a local service, and that’s great.
The first thing you need to do is get your business on line. Get it ready for showcasing so to speak.
I too have a local business that runs quite well with my affiliate marketing business. You could say I had a local business and a world-wide business, such is the reach and power of the internet.
In addition I’m also a workplace health and safety practitioner, and I have a small property portfolio.
So as you can tell, I’m a huge fan of multiple income streams all operated from my home office, and powered by the online skills I have learned over the last few years.
How easy is it to learn these skills?
I have to admit that I learned a lot by making a lot of mistakes and investing in opportunities that were shady to say the least, and most bordering on being down right dishonest. (Opportunities that were cleverly designed to part the unwary from their money).
However, a while ago I was fortunate enough to come across a training platform that was different.
It wasn’t being promoted as a business opportunity, because technically it isn’t.
I scouted around, did a bit of due diligence and to be honest totally ignored it for quite a while. Simply because it wasn’t hyped up and trying to grab my attention with all the bells and whistles.
One day I read a review on how this platform was teaching people from all walks of life and in multiple different businesses how to properly and profitably set up and run an online enterprise.
I decided to head over again and was pleasantly surprised to discover that it was actually a full on training platform, and had been established since 2005. In the online world, that’s established. It’s actually more established than Twitter (2006), and only a few months behind Facebook! (2004)
What’s more… When I got there I found that I could set up an account for free (not even a credit card required), I could have a free account for life, I could build and host 2 websites at no charge, and access a ton of online business and website building training.
The platform is called Wealthy Affiliate. Sometimes called WA and often referred to as the Wealthy Affiliate University, because basically that’s what it is. A University for Online Business Training.
You can check out the training and support you receive here. Wealthy Affiliate Support.
So what sort of ideas could I use to start an online business.
You can practically start on online business in any niche you can think of.
For those who choose to work with me at Wealthy Affiliate, I have written 3 training books that I give away free to help my partners at WA get off to a flying start.
Niche Target Intelligence helps you discover and understand the world of niche marketing and reveals the red-hot niches that will keep you in business literally forever.
You Can Wake Up To Wealth teaches you the concept of identifying ideas that help you create your own simple profit pulling products for you to sell on your website and keep 100% of the profits.
Article Marketing (The A-Z of Article Ideas) provides you with a virtual unlimited amount of content ideas that you can use to write about on your blog or website creating a ton of organic traffic to your offers and promotions.
But just to get you started, here are some niche ideas in what I term the desperate markets.
- Women who can not get pregnant
- Men who cannot get women at all
- People with illnesses
- Pain relief
- Job hunting / resumes
- Stress management / relief
- Panic and anxiety attacks
- Online traders
- Divorce Consultation
- Weight loss
- Pre marriage information
- Sick pets
- Heart broken
- Save your relationship
- Job loss
- Sales people
- Last minute gifts
Of course there are literally thousands more ideas, and the more you immerse yourself in the world of niche marketing, the more business ideas you will come up with.
Eventually it gets to the point where you have so many more ideas than you have time to implement them. And believe me that’s a great place to be.
As ever, if you have any comments or questions, please leave them below and I’ll answer them as quickly as I can.
Whatever business you choose to set up I wish you all the success in the world, and if I can ever help, please leave me a message.